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I am the Cradle of Humankind, I am the tallest skyscraper in Africa, I am the largest township in the world, I am the oldest mountain range in the world – the Magaliesberg, I am the gateway to the continent, I am the melting pot of diverse cultures and peoples, I am the beat of movement and the freedom of expression, I am made from gold and platinum, encrusted with diamonds, I am the soul of the San that walked here long before us, I am Naledi and Mrs Ples, I am the greenest city in the world, I am sunny days throughout the year, even in winter, I am young, I am an activist and I am just getting started, IAMJOBURG

IAMJOBURG is a curated collection of unique experiences and tours celebrating Johannesburg’s diverse cultures and people. From walking and cycling tours of Joburg’s iconic neighbourhoods to unique culinary and cultural experiences, IAMJOBURG is about celebrating the local. We are all about supporting our local tourism and creative entrepreneurs who make this place unique.

IAMJOBURG is 100% Johannesburg, 100% authentic, 100% of the time.
EXPERIENCE JOHANNESBURG

IAMJOBURG
IAMJOBURG

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Life is too short to do boring

We the People

from Joburg with love
Makhelwane Festival 2025: Soweto Says “Welcome Home”
Makhelwane Festival 2025: Soweto Says “Welcome Home”
From 12 to 14 December 2025, the streets of Soweto burst back to life as the Makhelwane Festival returns — bigger, bolder, and more deeply rooted in community than ever. Now celebrating eleven years, this iconic lifestyle and culture
Less Good Idea – Five Day Festival
Less Good Idea – Five Day Festival
Season 11 is coming to The Centre for the Less Good Idea. The five-day festival of visual art, dance, theatre, site-specific installation, pop-up performances, and talks runs from Wednesday 26 to Sunday 30 November 2025. Curated by The
What the G20 Leaders Could Learn from Johannesburg — Through...
What the G20 Leaders Could Learn from Johannesburg — Through IAMJOBURG
As the G20 leaders gather in Johannesburg, the world will focus on economics, trade, and investment.But the real lessons might be found in the streets, stories, and creativity of the city itself. IAMJOBURG a platform celebrating
Rewarding Your Team with a Spontaneous Experience – The Why &...
Rewarding Your Team with a Spontaneous Experience – The Why & How
Celebrating your team’s efforts through the year is more than just a feel-good gesture — it’s a strategic investment in morale, loyalty, creativity and culture. Choosing to reward staff (or those who matter to you
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